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Question Of The Day: Shopping for Nutrients at King Kullen

Do you use the store's nutrition scoring system?

More than a year ago, King Kullen rolled out a nutrition scoring system called NuVal to help customers make healthier choices when grocery shopping.

Items are ranked from 1 to 100, with 1 being the lowest nutritional value and 100 being the highest. Not surprisngly, cookies and sweetened beverages rank low, while fresh produce rank high. And certain products within a categoery – breads, for instance – rank higher than others.

Which leads to the question: Are you aware of this rating system? If so, do you find it helpful? 

Nassau Taxpayer June 08, 2012 at 01:52 PM
Ah, yes, "Trading Up", As in to higher margin sales. No doubt the King is LOLing all the way to the bank.
Richard Brody June 08, 2012 at 02:17 PM
While nutrition should be a major consideration in our eating habits, the reality is that no one system is ideal for all. For example, many years ago, Pop Tarts was given the American Heart Association's Check of Approval. The FDA Food Pyramid/ Guide has been changed numerous times, and many believe the model to be flawed. I applaud King Kullen on their attempt, BUT each person who truly is interested in nutrition needs to carefully read labels, and understand his own personal nutritional needs, etc.
King Kullen June 08, 2012 at 02:56 PM
Excellent point, and we fully agree. NuVal is a tool that makes it easier to hone in on a higher scoring product, but we each have our own nutrition concerns (cholesterol, carbs, sodium, etc.). For example, we have an employee who traded up from iceberg lettuce (82) to spinach (100). She was happy with this "trade up." Another employee has concerns about too much iron in her diet, so for that employee, the same trade up was not a good option.
Tania Lawson June 08, 2012 at 08:24 PM
I always loved King Kullen. Didn't know they were still around. I haven't been to Long Island in years.
Tracey June 11, 2012 at 09:08 PM
We hope you come visit us if you ever return for a trip!

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