.

St. James Pizzeria Under New Ownership

Frankie's Pizza is out and Lorenzo's Pizza has taken over.

What was at 600 Middle Country Road in St. James is now under new ownership and a brand new name – Lorenzo's Pizza. 

The eatery is owned by Joe D'Simone, who has 40 years experience working in pizzerias, and Scott Rosenberg, who owns multiple other pizzerias under the same name as well as numerous Ralphs's Italian Ice locations.

The location was taken over by D'Simone and Rosenberg roughly three weeks ago.

While Lorenzo's is new to the area, this isn't the first venture as a pizzeria owner for D'Simone.

"I was an owner in Massapequa, I had my own place," he said. "I closed that down, I met up with this guy [Rosenberg], he owns a lot of Ralph's [Italian] Ices, and he did a Lorenzo's in Deer Park."

D'Simone said Rosenberg is from the area and once Rosenberg brought him to the location and met some of the customers that he wanted to take another shop at ownership.

One daunting task D'Simone has had to face coming into the location is fielding numerous complaints from nearby business owners and workers about the former pizzeria ownership and food quality. He said he's heard concerns from former Frankie's Pizza customers and done his best to assure them that they'd get the best product and assistance at the counter from him and his staff. 

D'Simone plans on keeping the regular clientele satisfied and attracting new customers through unique and creative flavors of pizza. In addition to the regular slices you'll see a few atypical choices, from the bacon cheeseburger slice to a macaroni and cheese slice, and possibly the most unique item served – the smores pizza.

The attraction to the business doens't stop at the unique slices as Lorenzo's sells regular slices for just 99 cents. For those expecting only typical pizzeria items you're in for a surprise as they will soon be serving soft ice cream from the store as well. 

Lorenzo's is open seven days a week from 11 a.m. to 11 p.m. The location also delivers. 

peter May 18, 2012 at 10:44 AM
Sounds like a interesting new management team.I will bring my sons in for a slice or two! Wish them the best of luck and hope it is successful
David May 18, 2012 at 11:44 AM
Yes this place has always been a fishy looking place I too will be willing to try it out My son is hoping the sicillian is good!!! they will need to do major advertizing as they have been letting people know that the old owners are gone and all new inside including quality!!!
Harry May 18, 2012 at 08:16 PM
This place has been under a half a dozen names in recent memory. They all were terrible.
Dawn May 19, 2012 at 01:08 AM
You have to try the pizza it's the best. If you like hot food try the buffalo knots. They have a large variety of speciality slice's & pies. The cheeseburger & fries is amazing & for desert try the Smore's slice. Good Luck Rosenberg & D'Simone
Candyee May 19, 2012 at 03:02 AM
Wishing you the best of luck! : )
scott rosenberg May 19, 2012 at 07:00 PM
great food at amazing prices!!! try the bacon cheeseburger, macaroni and cheese pizza! smores was awesome as well. This place will not disappoint...
John May 19, 2012 at 09:55 PM
The food there is the best pizza I ever had. First time I had it was in deer park n the service was great!!! For the price u can't beat it
John May 19, 2012 at 10:01 PM
Best pizza ever I had it in deer park. The service was great!!!!! They have a s'mores pizza its a good desert slice. I recommend this place.
John Spada May 20, 2012 at 01:49 PM
Just ordered 6 assorted pies for a party and must say it was the best pizza we had in a while! Everyone enjoyed it, had no leftovers! Will be ordering again soon..Good luck to you and keep up the quality.....
Dtrain May 21, 2012 at 03:16 PM
This owner will be no different than the last few. D'Simone is an extremely dishonest person, and I would never trust the food in a place he owned or worked at, no matter how good it tasted. Lorenzo's will not be in business long. He did not close Massapequa down. It went out of business due to poor ownership.
John May 21, 2012 at 07:45 PM
Dtrain I would like to know who you are because i know him personally n if u really know him Wat was the name of the bar next to the pizza store
John May 21, 2012 at 07:50 PM
N if you really know who he is wats his first name n how many pple work in his store
Craig May 21, 2012 at 11:32 PM
I passed by there Friday night n the place was packed. I wanted to see what was going on there n they had 7.99 for a large pie. Let me say I Try the pizza best pizza I ever had in my life I wish them the best of luck. I'm always going there for lunch now
scott rosenberg May 22, 2012 at 10:49 PM
Dtrain, I am the co owner of the pizzeria. Have you tried the food yet? You sound like one of the past owners of that location. As far as Joe's intergrity, he has been nothing short of a stand up person since i've known him. I am as well. What happened to people wishing other people well and wanting and supporting businesses in their own communities?? with people like you, no wonder there have been so many owners prior to us. Oh and no worries, we aren't going anywhere. My management is great!
Cookie May 23, 2012 at 01:59 AM
Can't believe that people would talk bad about someone that they don't know.
Mike June 27, 2012 at 05:02 PM
Have to say I had my doubts about the 99 cent slices , but after I tried it I became a believer. The rest of the menue sounds great, I'll be trying some dinner takeout very soon. Ps. I tried to lookup your number through directory assistance and on the web but no luck. Try to post it somewhere do I can place an order in advance... Good luck.
Joe August 04, 2012 at 06:41 PM
Their pizza and heros are the best I've had, and I eat A LOT of pizza! The 0.99 cent slice is excellent. I've also had the sicillian which is very good too. The other night I ordered a meatball hero. I come from an Italian family, and these meatballs give my nana's meatballs a run for their money (no disrespect, nana) :) Seriously, this food is really, really good Italian food. I know my Italian food, and these guys know what they're doing.
Joe August 04, 2012 at 06:46 PM
Haha, you've got to be kidding, Dtrain. These guys are some of the nicest guys I've come across. I've eaten in their place several times now and they're all nice, top notch guys. You're obviously a hater or a competing business. You call someone dishonest but don't say anything specific to back up your statements? Plus, you post under an anonymous name? Where I come from, we call people like you cowards. Be a man, and if you've got something bad to say about someone, let people know who you are and say it to the guy's face. Don't be a chump and hide behind your computer like an anonymous coward. As a regular customer of this place, I am 1000% certain you are making false comments, for some other ulterior motive.

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something